Reports to: BDM - Marketing

Essentials:
- Candidates with around 10 yrs of experience with at least 4-5 yrs in Mobile VAS are preferred.
- The candidates should preferably have an Engineering background.

Key Purpose of the Job (Position Summary)

The position is responsible for executing the entire VAS strategy for the circle. The position is responsible for developing the VAS business plans in the circle, achieve VAS revenue target & enhance contribution of VAS to overall revenue of the circle.

Key Result Areas

1. Achieving VAS Revenue Target & enhancing VAS contribution to overall circle revenue
2. Increase penetration & usage of various VAS services
3. Deployment of new services & Maintenance / Process Enhancement for existing services
4. Adequate communication to ensure proper awareness on VAS

Key Functions & Responsibilities

Operational: Business Development / Revenue Enhancement

• Conceptualize promos to upsell various services.
• Prepare a detail process note on the promo, get necessary approvals, perform requisite testing, brief all concerned, prepare a communication plan & set success parameters.
• Analyse usage patterns on various services to arrive at trends, if any, study consumption pattern / new trends / fads in related industries like entertainment (movies, music, etc), media,  internet (blogging, chatting, etc) and devise promotional plans accordingly to increase usage / penetration. 

Operational: Vendor Management

• Meeting with various partners for sourcing content or setting up new services.
• Strengthen relationship with partners to ensure preferential treatment in getting new content, rolling out new promos, reduce costs & enhance turnaround time.
• Ensuring timely payments to all vendors. 

Strategic

• To prepare the VAS strategy for the circle (in line with the overall company strategy)
• To achieve the VAS revenue target of the circle
• To increase penetration & usage on various services.